Once you have the Listing Type config imported, you can change its Title, Singular Name, Plural Name, etc. to whatever you like.
However, please be aware that depending on your website’s particular setup, you will need to update the settings to reflect the new Title of your Listing Type.
For example, since the MyCity Charlotte Starter Site uses the Listing Type name of “Place”, the core “Add Listing” page is set up to look for that Listing Type name.
If you were to change the Title of the Listing Type to “Shops”, then “Add Listing” page would lose it’s “connection” with the Listing Type.
A simple edit of that “Add Listing” page’s 27 > Add Listing Form Elementor widget would bring that connection right back.