For each site covered under MyListing Website Care, I provide access to a huge library of premium plugins that are fully licensed and get future updates released by the vendors.

While support for these plugins isn’t directly available from the vendor, care plan customers can request support directly from me, and I’ll do my best to help without charging extra fees.

There may be situations where care plan customers need to purchase MyListing Website Support hours to cover any extended time needed to provide support.

IMPORTANT: I never disclose vendor license keys.

• AffiliateWP (+ All Addons)
• BackupBuddy
• Brindle Booking
• Convert Pro (+ Addon)
• Crocoblock Suite
• Dynamic.ooo
• ElementsKit
• Elementor Pro
• Essential Addons for Elementor Pro
• Happy Addons for Elementor
• Happy Files Pro
• If>So
• Perfmatters
• Permalink Manager Pro
• Piotnet Addons For Elementor
• Piotnet Forms
• RafflePress Ultimate
• S2Member Pro
• Schema Pro
• SEOPress Pro
• Simple Feature Requests
• UiPress
• Ultimate Addons for Elementor
• WidgetKit Elementor Add-on
• WP All Export Pro (+ All Addons)
• WP All Import Pro (+ All Addons)
• WP Armour (Anti-Spam)
• WPCodeBox
• WP Portfolio
• with more to come!

Kinsta WordPress Hosting is included for each site covered under MyListing Website Care.

Kinsta is an award-winning WordPress hosting solution and continues to be my recommended website hosting vendor for MyListing website owners that want the best of the best.

In addition to having server-based backups (Kinsta), it’s essential to have backups that live elsewhere for redundancy.

Also, since MyListing websites are eCommerce websites, it is critical to have granular backups, which is what I’m providing here with 1-hour backups.

Hourly backups alone will cost you anywhere from $5 to $99/month if you were to find and manage the solution on your own.

Building, optimizing, and supporting MyListing websites is my thing, so if you have trouble with any of the offerings included in your care plan, I’m here for you.

Proactively
Should I learn of issues/enhancements that impact your website, I’ll proactively address them for you, assuming I have administrative access to those areas, Otherwise, I’ll create a task (with guidance) for you to carry out.

By Request
Should you learn of issues/enhancements that might impact your website, I’ll work with you to find the best course of action.

Note: To stay within the bounds of the care plan, support issues should be able to be completed in 15 minutes or less, and if I anticipate that won’t be the case, I may request that you purchase some additional support time.

While the Kinsta team will be performing the actual migration, I’ll initiate the migration, and I’ll be there to help you should you need a hand with anything that’s outside of Kinsta’s responsibility.

• Kinsta Management
• DNS Management (Source and Destination)
• Migration Management

SSL certificates are critical for maintaining website security and any website that allows online payments requires a valid SSL certificate to be installed. 

Without a valid certificate, Google will show a website as being non-secure, regardless of whether it allows online payments.

• SSL Certificate Implementation.
• SSL Certificate Monitoring (i.e. SSL Certification) to ensure SSL is always properly in place.
• Ensure all content is being served over a secure connection so bad actors don’t find their way in.

Content Delivery Network (CDN) solutions provide visitors with a faster browsing experience, as website data is placed closer to their location, and while this is especially important for clients that have users all over the globe, performance gains can still be seen for more of a localized user base. 

Depending on the CDN solution, there are additional benefits for website owners, such as multi-layer security, performance optimization elements, email address protection, country blocking, and more.

Cloudflare is my recommended CDN solution and I’ll help you with all aspects of using it.

• Procure and connect the solution to your website.
• Optimize Cloudflare while taking into account hosting, WordPress components, etc.
• Thoroughly test for performance and compatibility with other solutions on your website.

Websites are monitored 24/7 to ensure accessibility and alerts are sent out to all parties, in the event a website goes offline.

If your website becomes inaccessible during our normal business hours (Monday – Friday, 8 a.m. to 5 p.m. EST), I’ll stop whatever I’m doing to help you bring your website back online. 

Should your website go offline during our non-business hours, Kinsta is available to you 24/7, to assist.

Updates are constantly being released for WordPress Core (i.e. WordPress) and these updates need to be tested and systematically rolled out according to best practices, which is something I do for clients.

I test these updates on my own MyListing websites before rolling them out to yours.

• Monitor for security and non-security updates.
• Apply security updates as a high priority.
• Test updates within the staging environment as needed.
• Apply updates according to best practices.

Updates are constantly being released for WordPress plugins and these updates need to be sourced, tested, and systematically rolled out according to best practices, which is something I do for clients.

I test these updates on my own MyListing websites before rolling them out to yours.

• Monitor for security and non-security updates.
• Apply security updates as a high priority.
• Test updates within the staging environment as needed.
• Apply updates according to best practices.

Updating the MyListing theme can be a highly sensitive task, due to the vast number of changes that can be included in an update, not to mention all the things that can break.

I test these updates on my own MyListing websites before rolling them out to yours.

I’m happy to automatically apply MyListing theme updates for you, on an ongoing basis, but my typical approach is outlined below.

Major Updates
These are typically .0 releases (e.g. 2.6.0) that come with big changes to the theme, and I only apply these updates if I have express permission to do so. In short, applying major updates requires coordination between your team and myself, to ensure everything looks good and functions correctly after a major update is applied.

Minor Updates
These are typically .x releases (e.g. 2.6.1) that come with minor changes to the theme, and I apply these updates automatically unless there is something in the update that I feel needs a bit of coordination, as with major updates.

These are WordPress updates that can be released at a moment’s notice to fix security or major functionality issues, and it is super important to apply these updates in a timely fashion. This is something I do for clients.

I test these updates on my own MyListing websites before rolling them out to yours.

• Asana (Freemium)
• Trello (Freemium)
• Basecamp (Freemium)
• ClickUp (Freemium)

Using the ever-popular and easy-to-use Asana project management solution, I’ll create a dashboard for your project.

Asana is where we will work together for everything related to your care plan.

This gives us a centralized location to easily keep track of progress, have conversations, and more.

These are defined as any task outside of custom development that can be completed in 15 minutes or less.

• Adjust Kinsta Settings
• Adjust WordPress Settings
• Adjust MyListing Settings
• Adjust WordPress Plugin Settings
• Adjust Media
• Adjust CSS
• and more

If I anticipate that a task will take more than 15 minutes, I may request that you purchase some additional support time.

Once every 4 months, clients can request for me to perform a MyListing Technology Audit.

Once every 4 months, clients can request for me to perform an SEO Audit.

Indexing and Crawlability

• Resources with 4xx status code
• Resources with 5xx status code
• Resources restricted from indexing
• 404 page set up correctly
• Available robots.txt file
• Available .xml sitemap

Page Speed

• Pages that do not pass Core Web Vitals assessment
• Pages with poor Performance Score
• Eliminate render-blocking resources
• Properly size images
• Defer offscreen images
• Efficiently encode images
• Serve images in next-gen formats
• Minify CSS
• Minify JavaScript
• Remove unused CSS
• Remove unused JavaScript
• Remove duplicate modules in JavaScript bundles
• Avoid serving legacy JavaScript to modern browsers
• Enable text compression
• Preconnect to required origins
• Reduce initial server response time
• Avoid multiple page redirects
• Preload key requests
• Use video formats for animated content
• Preload Largest Contentful Paint image
• Avoid enormous network payloads
• Serve static assets with an efficient cache policy
• Avoid an excessive DOM size
• Minimize main-thread work
• Avoid long main-thread tasks
• Reduce JavaScript execution time
• Set an explicit ‘width’ and ‘height’ on image elements
• Ensure text remains visible during webfont load
• Avoid ‘document.write()’
• Minimize third-party usage
• Lazy load third-party resources with facades
• Avoid large layout shifts
• Avoid non-composited animations

Redirects

• Fixed www and non-www versions
• Issues with HTTP/HTTPS site versions
• Pages with 302 redirect
• Pages with 301 redirect
• Pages with long redirect chains
• Pages with meta refresh
• Pages with rel=”canonical”

Encoding and Technical Factors

• Mobile friendly
• HTTPS pages with mixed content issues
• Pages with multiple canonical URLs
• Pages with Frames
• Pages with W3C HTML errors and warnings
• Pages with W3C CSS errors and warnings
• Too big pages

URLs

• Dynamic URLs
• Too long URLs

Links

• Broken links
• Pages with excessive number of links
• Dofollow external links

Images

• Broken images
• Empty alt text

On-page

• Empty title tags
• Duplicate titles
• Too long titles
• Empty meta description
• Duplicate meta descriptions
• Too long meta description

Localization

• Language Versions
• Pages with hreflang elements
• Incorrect language codes
• Invalid URLs
• Missing return links
• Conflicting hreflang elements
• Non-canonical pages with hreflang elements
• Missing “x-default” values
• Incomplete hreflang values

From the time your website is onboarded, I’ll work with you to optimize your entire website infrastructure, and as things change (technology, recommendations, client needs, etc.), I’ll help you stay ahead of the curve.

Pulling from your unlimited small tasks, you can feel free to ask me to look into specific issues you are seeing or to do a quick check of your settings.

• CDN
• Kinsta Server Environment
• WordPress Core
• MyListing Theme
• WordPress  Optimization Plugins

Note: This is a team effort and not a proactive service. Meaning, I’ll need to be asked to look into your website’s performance. Also, deep-diving into performance optimization for a website, page by page, post by post, takes a ton of time, so as you can imagine, that cannot be covered under a care plan, and would be handled separately, under MyListing Website Support.

ShortPixel plugins are my recommended image optimization solutions for WordPress websites.

Upon request, I’ll install, configure, and manage the ShortPixel plugin(s) of your choice, as well as include 5,000 ShortPixel credits to save you time and money.

Upon request, I’ll send you monthly reports to give you a summary of everything I’m doing to look after your investment.

• Updates
• Cloud Backups
• Performance
• Security
• WooCommerce

Note: These reports are by request only, as I do not want to send you emails that you do not wish to receive.