Analyzing and digging deeper into performance data is usually performed through premium tools like New Relic or via a plugin like Query Monitor.

These third-party tools come at a cost, either monetarily, or as a hit on your server performance/database.

Kinsta APM is a built-in performance monitoring tool built exclusively for WordPress sites and with it, you’ll be able to debug any speed and performance-related issues for all sites hosted at Kinsta.

• PHP Processes
• MySQL Database Queries
• External HTTP Calls
• Non-optimized Plugin and/or Theme Code
• Slowest, Average, and Median Transactions
• Long External URL Requests

When you are covered under our maintenance, that makes you our client, which entitles you to the following premium assets.

The assets below are fully-licensed and we are able to be the liaison between you and the vendor, giving you the full support you need.

• Admin 2020
• Convert Pro
• Crocoblock Suite
• ElementsKit
• Elementor Pro
• Happy Addons for Elementor
• Happy Files Pro
• Permalinks Manager Pro
• Perfmatters
• Piotnet Addons For Elementor
• RafflePress Ultimate
• Schema Pro
• SEOPress Pro
• Toolkit for Elementor
• Ultimate Addons for Elementor
• WidgetKit Elementor Add-on
• WP Portfolio
• WP Rocket
• with more to come!

ShortPixel Adaptive Images is our recommended image optimization solution for MyListing websites.

Depending on your plan, we include ShortPixel credits (5K or 10K), which is great for a number of reasons.

This keeps you from having to purchase your own ShortPixel credits, set up your account, etc.

To top it off, we will install and configure the ShortPixel Adaptive Image plugin for you and connect your ShortPixel sub-account to your website so you can see how many credits you’ve used.

If you have trouble with any of the offerings included in your care plan, we are here for you.

Please note that this support is for troubleshooting only.

This support is not for making adjustments to your website for the purpose of adding functionality, adding design, adding content, etc.

WordPress Expert Support

• Kinsta Platform Issues
• Cloudflare Issues
• Backup Issues
• WordPress Issues
• and more

We will help you with any other aspect of your website, pulling from the available On-Demand Enhancements included in your care plan, with the exception of custom development.

On-Demand Enhancements are defined as any task, outside of custom development, that can be completed in 15 minutes or less.

If we anticipate that a task will take more than the time you have remaining, we will request that you purchase some additional support time.

We don’t want to nickel and dime you, but we have other areas that we look after for you and we want to do as best we can…overall.

Please note that On-Demand Enhancements do not roll over each month and they cannot be combined to allow for enhancements that would normally take more than 15 minutes.

We’re just asking you to be reasonable.

On-Demand Enhancements

• Adjust Kinsta Settings
• Adjust WordPress Settings
• Adjust MyListing Settings
• Adjust Plugin Settings
• Adjust Media
• Adjust CSS
• and more

Supercharge your WordPress Dashboard with Admin 2020!

We provide an industry-recognized solution that provides a cleaner, faster, and more modern version of the WordPress Dashboard.

As if the above weren’t exciting enough, this solution also pulls in Google Analytics data, integrates with WooCommerce, provides a more powerful media library, includes a dark mode for easier viewing, and more.

Our preferred, award-winning WordPress hosting solution, Kinsta, is included.

Kinsta continues to be our recommended website hosting vendor for MyListing website owners that want all the bells and whistles but with a simplicity that allows you to focus on building your business.

For more information about what’s included, be sure to check out our Kinsta WordPress Hosting page.

Active and passive measures are in place to stop attacks and malicious intent in their tracks.

Highly-Secure Network

• Every site is completely isolated on the Google Cloud Platform for optimal security
• Google Enterprise-Level Firewalls
• Fully-encrypted
• GeoIP Blocking
• Two-Factor Authentication
• DDoS Attack Detection
• Automatically ban IPs after 6 failed login attempts
• and more

Your MyListing website will run in a highly secure environment (see Highly-Secure Network), but if your site is compromised, it will be fixed for no additional cost.

If your website is found to have been hacked and/or malware found, during our normal business hours (Monday – Friday, 8 a.m. to 6 p.m. EST), we will immediately begin work to cleans things up.

If the cleanup process proves to be too difficult, we will work with you to determine the best restore point, to limit the risk of losing data such as previously-placed WooCommerce orders.

Should your website get compromised during our non-business hours, Kinsta is available to you.

Security Assurance

• Inspection and deep scan of your website files to identify threats.
• Repair of WordPress core by installing a clean copy of the core files.
• Identification and removal of infected plugins and/or themes.
• Reinstallation of the MyListing Parent Theme or Child Theme.

Each WordPress install can have its own Staging environment, completely separate from your Live website, where you can easily test anything related to your MyListing website, from theme updates, plugin updates, and everything in between.

Time spent working on your Staging will not be wasted effort either.

When you’re ready, you can one-click push changes you’ve made on your Staging website to your Live website in a matter of seconds.

We will help you migrate your MyListing website from your current web host, into Kinsta.

We’ve helped migrate 100+ MyListing websites to Kinsta, so you are in good hands.

Hosting Migration

• Kinsta Management
• DNS Management (Source and Destination)
• Migration Management

Updates are constantly being released for WordPress Core and WordPress WordPress Plugins.

These updates need to be sourced, tested, and systematically rolled out according to best practice.

Once clients are on-boarded into our care platform, we are able to keep a constant pulse on the WordPress update cycle, as it pertains to individual website environments.

WordPress Core and WordPress Plugin Updates

• Monitor for security and non-security updates.
• Apply security updates as a high-priority.
• Test updates within the staging environment as needed.
• Apply updates according to best practices.

Emergency WordPress Updates

These are WordPress updates that can be released at a moment’s notice to fix security or major functionality issues.

It’s super important to apply these updates in a timely fashion, so we’ve included the application of these updates in every care plan.

Updating the MyListing theme is a highly-sensitive task, due to the vast number of changes that can be included in an update, not to mention all the things that can break.

We will only apply updates to MyListing when you request it or when you give us ongoing permission to apply updates as they become available.

Note: Due to the sheer number of moving parts that some themes have, you will be ultimately responsible for testing all theme-related functionality of your website after updates are applied.

While we recommend to first update MyListing in your staging environment, we will update the theme per your direction.

Content Delivery Network (CDN) solutions provide visitors with a faster browsing experience, as website data is placed closer to their location.

While this is especially important for clients that have users all over the globe, performance gains can still be seen for more of a localized user base.

CDNs are potentially a huge win for website owners, especially for those that on website hosting with low bandwidth and disk space allowances.

This is because CDNs reduce the need for users to request data directly from the server itself.

Depending on the CDN solution, there are additional benefits for website owners, such as multi-layer security, performance optimization elements, email address protection, country blocking, and more.

We recommend Cloudflare (FREE) as your CDN solution for MyListing websites.

While we don’t recommend or allow Kinsta’s CDN as part of our Kinsta hosting, you are welcome to bring your own CDN solution into your environment and we’ll support it.

Cloudflare CDN

• Procure and connect the solution to your website.
• Optimize Cloudflare while taking into account hosting, WordPress components, etc.
• Thoroughly test for performance and compatibility with other solutions on your website.

While we recommend Cloudflare (FREE) as your CDN solution, you are welcome to bring your own CDN solution into your environment and we’ll help manage it.

CDN Management

• Monitor various communication channels for changes to best practices and recommendations.
• Continue to optimize the environment according to our ongoing findings.

Full backups of your website are automatically taken on a daily basis and can be managed from your Kinsta dashboard.

From your Kinsta dashboard, you also have the option of creating on-demand backups, downloadable backups, etc.

In addition to having server-based backups, it’s important to have backups that live elsewhere for redundancy.

While unlikely to be needed, these monthly backups give your website one more extra recovery point so that you never have a single point of failure when it comes to backing up your data.

SSL certificates are critical for maintaining website security and they should be considered a requirement for any website.

Any website that allows online payments (e.g. online stores), requires a valid SSL certificate to be installed.

Also, without a valid certificate, Google will show a website as being non-secure, regardless of whether it allows online payments.

SSL Certification

• SSL Certificate Implementation.
• SSL Certificate Monitoring (i.e. SSL Certification) to ensure SSL is always properly in place.
• Ensure all content is being served over a secure connection so bad actors don’t find their way in.

Websites are monitored 24/7 to ensure accessibility and alerts are sent out in the event a website goes offline.

Alerts are not only sent to us, but they are also sent to you, so you are always in the know.

If your website becomes inaccessible during our normal business hours (Monday – Friday, 8 a.m. to 6 p.m. EST), we will work to bring your website back online, pulling from your included monthly support time.

Should your website go offline during our non-business hours, Kinsta is available to you 24/7, to assist.

From the time your website is onboarded, we will get to work optimizing your entire website infrastructure, top-down, from your CDN down to your optimization plugins.

Performance Optimization

• CDN
• Kinsta Server Environment
• WordPress Core
• MyListing Theme
• WordPress Optimization Plugins

Every month we run a report to see how your website is generally performing and we will make changes, within reason and with the tools/solutions currently available to us, to address any issues that we find.

What we shoot for is to have your website’s Home page loading the critical content in under 3 seconds, while not producing any errors or breaking things.

Typically, we can load your pages well under the 3-second mark.

While we will do our best, please note that website optimization is very time-consuming if done correctly, and to fully-optimize, every aspect of a MyListing website typically requires support time outside of the care plans.

Some website owners don’t like to be bothered by reports, so, by request only…

We will send you a report on a monthly basis to give you a summary as to everything we are doing to look after their investment.

We like to keep clients in the loop at all times, as part of our overall belief in operational transparency.

Website Care Report

• WordPress Updates
• Monthly Cloud Backups
• Performance
• Security
• WooCommerce

We will help you with the initial base configuration of Google Search Console so that it’s talking to your website and doing what it should be.

Please note that fixing errors with your website, as reported by Google Search Console, is not included in the care plans and would require extra support time.

Google Search Console Config

• Account Setup
• Base Configuration
• Sitemap Submission
• Jumpstart Indexing
• Monitor and Communicate Future Recommended Changes

We will help you with the initial base configuration of Google Analytics so that it’s talking to your website and doing what it should be.

Also, if you are taking advantage of the Supercharged WordPress Dashboard offering, we can help you attach Google Analytics there as well.

Google Analytics Config

• Account Setup
• Base Configuration
•  Verify Tracking

We will help you with the initial base configuration of Google Tag Manager so that it’s talking to your website and doing what it should be.

By request, we can also help you set up Google Tag Manager to incorporate your Facebook Pixel.

Google Tag Manager Config

• Account Setup
• Base Configuration
• Facebook Pixel Tracking