Build Brand Awareness With a YouTube Business Channel

Did you know YouTube is the second-largest search engine, next to Google? This guide will help you start a YouTube channel for your brand to reach more customers.

Key Takeaways

• A YouTube business channel builds brand awareness by showing your expertise, process, and results in a format people can binge and share.
• Consistent publishing works best when each video targets one clear problem, one audience, and one search intent.
• Strong discoverability comes from specific titles, keyword-led descriptions, and clear thumbnails that match the video promise.
• Keep viewers watching with a simple structure, hook, problem, steps, recap, and then a clear call to action.
• Track performance with watch time, retention, and click-through rate, then double down on topics that hold attention.

YouTube Business Channel Setup

1. Sign into your Google account
2. Create a Brand Account
3. Add your business name and click Create

Verify Your Account

While logged into your Google account, start the verification process and follow the instructions.

Customize Your Brand Account

1. Click on the default profile photo
2. Upload your business logo (Note: Your logo should be 800 x 800 pixels for the best quality).
3. Click on the cover image
4. Upload a cover (photo, custom illustration, etc.) for your profile. (Note: For the best quality, your cover should be 2560 x 1440 pixels.)
5. Click the plus icon at the bottom of the page
6. Click Work contact info and fill in as much information as you’re comfortable sharing publicly (Note: The more info you’re willing to share, the better).
7. Click the Hidden icon/link and set it to Visible
8. Repeat steps 6-7 for Sites, adding your website, social media profiles, etc.

Customize Your Brand Channel

1. Go back to the channel selector
2. Select your newly created brand account
3. Click your account icon in the top-right of your screen
4. Click Your Channel
5. Click Customize Channel
6. Click Add Channel Art
7. Select the Your Photos tab.
8. Under Scrapbook Photos, choose the image you used for your cover in the previous steps. (Note: If your image doesn’t look good across all the devices shown, create a new version so your Cover image remains untouched.)
9. Click Select if you are happy with your image.

Configure Default Channel Settings

1. Go to YouTube Studio
2. From the left menu, select Settings
3. Select defaults
4. General > Specify your currency
5. Channel > Basic > Enter any keywords (tags) you can think of that might need to be added to your videos, as it’s always easier to remove them than to remember to add them. Also, set your Country. (Note: You can always go back and edit this list as things evolve with your business.).
6. Upload Defaults > Essentials > Title > Use this setting to set up a template to know what to insert, using something like “[keyword/tag] Guide – How to [keyword/tag] using [keyword/tag]”
7. Upload Defaults > Essentials > Description > Use this setting to set up a template so you know what to insert using something like “In this #[keyword/tag] video, we show you how to [keyword/tag] using #[keyword/tag] and [keyword/tag] to [keyword/tag].” Furthermore, include links to important areas of your website, social media links, and CTAs (Calls to Action). Here’s an excellent resource on how to write descriptions.
8. Upload Defaults > Extras > Tags > You can put the same keywords/tags you used before, placing them under the Channel > Basic default settings.
9. Upload Defaults > Advanced > Choose the category and the language that best fit most of your videos.
10. Community > Defaults > Consider enabling all in this section to hold potentially inappropriate comments for review
11. Other settings > Advanced channel settings > Advertisements > Disable
12. Other settings > Advanced channel settings > Google Analytics > Add your tracking ID

YouTube Video Ideas

If you’re having trouble coming up with ideas for videos, check out RightBlogger’s YouTube Video Ideas tool and take advantage of our exclusive RightBlogger deal.

Upload Your Video

1. Within YouTube Studio, click the Upload Video icon in the upper right corner
2. Click Upload Video
3. Click Select files to upload or drag a video to the screen as directed, taking note of the Supported YouTube File Formats

SEO Optimize Your Video

Basic Info

1. Within YouTube Studio, under the Basic Info tab, add any new tags/keywords and remove any tags/keywords pulled in by the default settings that are irrelevant to this video. (Note: Tags are your keywords for the video, so include as many relevant tags as you can so search engines like Google can identify the subject.)
2. Title > Add a title for your video that includes your keywords and accurately represents what your video is about
3. Description > Add a title for your video that includes your keywords, relevant hashtags, social media links, and website links and accurately represents what your video is about
4. Tags > Add all the tags that apply to your video
5. Thumbnail > From the thumbnails that are auto-generated, choose the thumbnail that best represents your video or upload a custom thumbnail. (Note: Covered later in this guide.)
6. Playlist > Add the video to the desired playlist

Basic Info Example

For this example, let’s look at this very guide. 

Title:
Build Brand Awareness With a YouTube Business Channel

Description:
Did you know YouTube is the second-biggest search engine, next to Google? This video will teach you how to build a YouTube channel for your brand so you can start reaching even more customers.

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We help WordPress product creators boost their presence and reach more customers. The only platform offering trusted, exclusive, and non-affiliated deals, giveaways, and more.
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Advanced Settings

1. Within YouTube Studio, under the ‘Advanced Settings’ tab, fine-tune the not-so-sexy options for your video
2. Comments > I like to allow comments but hold potentially inappropriate comments for moderation
3. Category > Set an appropriate category for your video

Custom Video Thumbnails

A lot of advice suggests creating a custom thumbnail for every video. However, it’s not a strict requirement, especially if you’re just starting out. To start, you can simply create a custom thumbnail for each video category/topic.

Just do what’s best for your particular business while keeping your specific audience in mind. If you need help creating custom thumbnails, RightBlogger and Canva are great options.

Frequently Asked Questions About YouTube Business Channels for Brand Awareness

What Should We Post on a YouTube Business Channel to Build Brand Awareness?

Post videos that prove what you do and who you help. Good starting formats include how-to tutorials, product or service walkthroughs, client outcomes (with permission), behind-the-scenes process videos, and short topic explainers. Keep each video focused on one clear point so it’s easy to follow and share.

How Often Should We Upload to Grow Brand Awareness on YouTube?

Pick a schedule you can keep for at least 90 days. One high-quality video per week beats posting daily for two weeks and stopping. Consistency trains viewers to expect you, and it gives YouTube enough data to test your content with the right audience.

What Should We Put in YouTube Titles and Descriptions for Better Discovery?

Use a specific, plain-language title that matches what the viewer wants to learn or solve. In the description, lead with a one- to two-sentence summary, then add key points, links, and timestamps if the video is longer. This helps both search engines and AI tools understand the topic without guessing.

How Do We Measure Brand Awareness Growth on YouTube?

Use watch time, audience retention, and returning viewers as your core signals. If people stay longer and come back, your channel is building trust and recognition. You can also track clicks to your site, email signups, and branded search lift over time.

Should We Create Shorts or Long Videos for Brand Awareness?

Use both, with clear roles. Shorts are for reach and quick recall, long videos are for trust and depth. A simple system is one long video per week, plus two to four Shorts that pull a single tip or moment from that video.