Optimize MyListing Websites for Outstanding Performance

We recommend referencing this guide periodically, as things rapidly change in this space.

Content Delivery Network (CDN)

CDNs minimize the distance between website visitors and a website’s server, storing a cached version of a website’s content in multiple geographical locations. 

Each location contains a number of caching servers responsible for delivering content to visitors within its proximity, providing enhanced end-to-end reachability.

CDNs also provide additional levels of security, via DDoS Protection, Web Application Firewalls (WAF), SSL, etc.

Even if you don’t use the full capabilities of a CDN, consider using a CDN to host DNS services, rather than the domain or website hosting vendor. 

This may not only speed up DNS resolution, but it makes it easier to migrate websites when/if needed.

Check out our Implement Cloudflare’s CDN for Better MyListing Security and Performance.

MyListing Website Hosting

Our preferred vendor for hosting MyListing websites is Kinsta, due to their powerful yet simplified management dashboard, high-performing technology stack, and high level of support.

Kinsta also takes the complexity out of caching, handling it all at the server level. There are no complex caching plugins required.

Recommended Plugin Stack

There’s an ongoing debate as to whether the number of plugins slows down a website and the simple answer is that it’s not the number of plugins, but rather the quality of plugins that are installed.

We recommend that all website managers do their due diligence before installing plugins. Is there a significant amount of people currently using the plugin? Is the vendor releasing updates at a reasonable interval? Is the vendor responsive in support forums?

After you’ve decided to implement a plugin, it is not a set it and forget it situation. Website managers should always keep an eye on what’s installed, how the site is performing, what other solutions are available, etc.

To go along with our recommended hosting vendor, Kinsta, here is our recommended plugin stack with pairs extremely well.

Be sure to check out our comprehensive guide to optimizing MyListing with Perfmatters.

Image Optimization

When uploading images to your website, upload images with dimensions that are appropriate for the various theme elements. In other words, if a theme element wants to re-size an image to 500 x 500 px, upload an image that is 500 x 500 px.

Before uploading images, we recommend implementing a plugin that will automatically provide lossy compression of images. However, if you’ve already uploaded images, ShortPixel Adaptive Images (SPAI) will allow you to bulk-optimize images on the fly.

Check out our MyListing Image Optimization guide, which covers how to set up the ShortPixel Adaptive Images plugin.

Performance Testing

This needs to be an ongoing commitment from the website owner. There are so many factors that can impact performance and it’s important to always be testing.

We recommend establishing a performance baseline at the end of every month, that gets revisited on a monthly basis. If performance drops off, we need to figure out where it’s dropping off before we can find out the why.

When it comes to fine-tuning and remediation, there would be too much information to list here and we would still not cover it all. However, we can certainly be a resource for you in this area.

Check out our How to Audit the Performance of Your MyListing Website guide, which covers how to use our preferred website performance testing solution, Webpagetest.org.

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WooCommerce Subscriptions Ready

The latest version of the WooCommerce Subscriptions plugin is included (unlicensed) and once you have a Starter Site in hand, you can easily put in your own pricing, package features, graphics, etc.

Should you not wish to use WooCommerce Subscriptions, you can simply turn the Listing Subscription packages into standard MyListing packages in just a few clicks and be on your way.

  • WooCommerce Endpoint Design
  • WooCoommerce Subscriptions Setup
  • Listing Subscription Packages
  • Listing Subscription Switching
  • Stripe Payment Gateway Plugin
  •  and more…

Premium Assets

Get licensed, premium plugins, valued at over $600 in the first year alone, making a Starter Site investment a no-brainer.

You will get licensed copies of all the plugins listed below, with the exception of the WooCommerce Subscriptions and WooCommerce Product Vendors, and the licenses are yours to keep, for as long as the plugins remain on your website.

  • Elementor Pro ($49)
  • Perfmatters ($25)
  • Permalink Manager Pro ($45)
  • SEOPress Pro ($39)
  • UiPress ($39)
  • WooCommerce Product Vendors ($79) 
  • WooCommerce Subscriptions ($199)
  • WP Rocket ($49)