How to Configure SEOPress for MyListing Websites

For this guide, we will be working with the free SEOPress plugin, as well as the SEOPress Pro plugin.

SEOPress Pro should be on every MyListing website, in my opinion, for its many premium features, one of which is Automatic Schema with the MyListing theme.

Any time someone puts up a “what’s the best SEO plugin” poll within SEO-based communities, SEOPress is always the top recommendation, and it is my recommendation as well.

SEOPress competitors (Rank Math, Yoast, etc.) are either bloated, not innovating or a combination of both. 

The good news is that SEOPress includes a simple onboarding wizard, so you can easily migrate away from other SEO plugins.

SEOPress (FREE) and MyListing

Titles & Meta

  1. Install and activate the free SEOPress plugin.
  2. Run through the onboarding wizard.
  3. Post Types > Double check what you are going to index.
  4. Archives > Double check what you are going to index.

I typically disable the indexing of the Products archives, as running a true eCommerce store is typically not part of a MyListing website.

This is clearly evidenced by going to the Shop page (ex. domain.com/shop) of most MyListing websites, which will show something completely different than what I demonstrate in my MyListing Starter Sites.

Also, I completely disable the Author and Date archives. If your website has a very active blog or a solution that involves a number of authors, it may make sense to keep the author archives in place.

However, like Shop pages, Author pages have little-to-no content, and can actually do more harm to your SEO than good, as you are using part of your crawl budget to index pages with no value.

  1. Taxonomies > Double check what you are going to index. (Note: I disable the indexing of all Tags, as well as Product categories.).

XML - HTML Sitemap

  1. Enable Author Sitemap > If your website has a very active blog or a solution that involves a number of authors, it may make sense to enable this.
  2. Enable HTML Sitemap > Enable

XML Sitemaps are for the search engines, whereas HTML Sitemaps are for humans, to help them navigate your website.

With the HTML Sitemap enabled, you can take the shortcode the SEOPress gives you and drop it right into a page of your choice.

Once you see your HTML Sitemap displayed on the page, you may or may not find you need to adjust its settings to suit your needs.

  1. Click the ‘View Your Sitemap’ button just to ensure it’s pulling up without any issues.
  2. When your website is starting to get valuable content (maybe it does already), circle back and click the ‘Ping Google Manually’ button, if you want to get a jumpstart on indexing your website.

Social Networks

  1. Knowledge Graph > Your photo/organization logo > Upload a high-quality image that shows off your brand.
  2. Your Social Accounts > Add the info for any of the social accounts that you have.
  3. Facebook (Open Graph) > Select default image > Upload a high-quality, 3280 x 1712 px image, that shows off your brand.
  4. Facebook (Open Graph) > Facebook-related Settings > Refer to my Facebook Open Graph for MyListing Websites guide.
  5. Twitter (Twitter Card) > Default Twitter Image > Upload a high-quality, 800 x 418 px image, that shows off your brand.
  6. Twitter (Twitter Card) > Image size for Twitter Summary card > Select ‘Large’.

Analytics

  1. General > Enable Google Analytics tracking > Enable
  2. Using my Google Analytics for MyListing Websites or Google Tag Manager for MyListing Websites guide, configure the remaining settings.

Advanced

Image SEO

  1. Redirect attachment pages to their file URL > Enable
  2. Remove ?replytocom link to avoid duplicate content > Enable

For the remaining settings that have to do with automatically applying settings, this could be a huge time-saver for you. However, you have to be careful.

If, for example, you are not diligent in how you name your images, you could wind up with some automated alt text, captions, etc. that are not only embarrassing but harmful to your SEO.

See my Successful On-page SEO for MyListing Websites guide for more information on file naming best practices.

Advanced

  1. Remove WordPress generator meta tag > Enable (Note: If you use Perfmatters on all your MyListing websites as I do, I prefer to disable this setting and the ones listed below, from there, that way optimization-related settings are more centralized.).
  2. Remove WordPress shortlink meta tag > Enable 
  3. Remove Windows Live Writer meta tag > Enable 
  4. Remove RSD meta tag > Enable 

For the remaining settings that have to do with search engine verification, fill those in if they pertain to your particular business, and if you haven’t already verified your website on those platforms.

Appearence

As the title of this section suggests, the settings here are mainly a matter of preference, but there’s also back-end performance to think about. I’ll give you my thoughts, below.

  1. SEO in admin bar > Remove SEO from Admin Bar in backend and frontend > Enable. (Note: This is a waste of resources and space.).
  2. SEO in admin bar > Move SEO metabox’s position > Set to Low Priority. (Note: The SEOPress settings box that you see in every post type (Post, Page, Listing, etc., does not need to be placed at the very top of the screen.).
  3. Hide SEO News > Hide SEO News in SEO Dashboard page > Enable. (Note: If you want SEO news from SEOPress, simply subscribe to their newsletter, which I recommend anyway.).
  4. Hide Genesis SEO Metabox > Remove Genesis SEO Metabox > Enable. (Note: We use the MyListing theme, not the Genesis theme.).
  5. Hide Genesis SEO Settings link > Remove Genesis SEO link in WP Admin Menu > Enable.

Security

This section only applies if your website is managed by multiple people.

If you will have a number of people logging into the back-end of your website, you may want to take a look at these settings.

Instant Indexing

This feature allows website owners to directly notify Google and/or Bing when specific content (Posts, Pages, Listings, etc.) are added or removed, triggering a fresh crawl which can lead to higher quality user traffic.

For MyListing websites with many short-lived pages like Job or Events Listings, the Indexing API keeps content fresh in search results because it allows updates to be pushed individually.

Google Search Console (GSC) allows you to do something similar, but there are two downsides compared to SEOPress.

GSC only allows you to specify one URL at a time and obviously, you have to visit GSC, whereas SEOPress allows you to do everything right from your website.

For MyListing websites with many short-lived pages like Job or Events Listings, the Indexing API keeps content fresh in search results because it allows updates to be pushed individually.

Please note that Instant Indexing does not replace sitemaps. You should have both.

In the steps below, we will cover how to set up Google Instant Indexing and you can use those steps to set up Bing if desired.

Google Indexing API

  1. Visit the Google Cloud Platform.
  2. Select your project and click ‘Enable APIs and Services’.
  3. Search for the word ‘indexing’ and select the ‘Indexing API’.
  4. Click ‘Enable’.
  5. From the left-hand menu, click on ‘Credentials’.
  6. Click ‘Create Credentials’.
  7. Choose ‘Service Account’.
  8. Service Account Name > Enter the name similar to ‘MyListing Club Google Indexing API’.
  9. Click ‘Create and Continue’.
  10. Click ‘Done’.
  11. Click on the link for the new Service Account that was just created.
  12. Click the ‘Key’s menu item and choose ‘Add Key’.
  13. Choose ‘Create new key’, choose ‘JSON’, and click ‘Create’. (Note: This will download your Key to your local workstation.).
  14. Close the dialog box.
  15. Click on the ‘Details’ tab.
  16. Copy the email address shown, to your clipboard, or keep this browser tab open so you can reference it as we proceed.

Google Search Console

  1. Visit the Google Console.
  2. Pull up the property for your website or add one if you haven’t already, using my Google Search Console for MyListing Websites guide.
  3. Click ‘Settings’.
  4. Click ‘Users and permissions’ and click ‘Add User’.
  5. Paste in the email address from the Google Indexing API section above.
  6. Click ‘Add’.

Configure Instant Indexing Within SEOPress

  1. Open the downloaded JSON file with your preferred text editor (Pro Tip: We love the free ‘Visual Studio Code’ app.).
  2. Do a ‘Select All’ to grab the entire contents of the file.
  3. WordPress Dashboard > SEO > Instant Indexing > Settings > Toggle ON ‘Instant Indexing’.
  4. Save changes.
  5. Google Indexing API Key > Paste in the contents of the JSON file.
  6. Save changes.

Submit Your Content for Indexing

  1. WordPress Dashboard > SEO > XML – HTML Sitemap > General > Click ‘View Your Sitemap’.
  2. Click on the link for the desired sitemap, such as the Listings sitemap (job_listing-sitemap1.xml), and drill down until your Listings are shown.
  3. Copy the links for all of the newer Listings (up to 100 at a time and max of 200 per day) you would like to ‘Instant Index’ to a text file and strip out the dates (i.e. everything after the last trailing ‘/’).
  4. Copy all of the links again.
  5. SEO > Instant Indexing > General > Select search engines > Check the box for ‘Google’.
  6. Save changes.
  7. Submit URLs for Indexing > Paste in your links.
  8. Click ‘Submit URLs to Google & Bing’.

Microsoft Clarity

Use Microsoft Clarity to capture session recordings, get instant heatmaps and powerful Insights for Free. Know how people interact with your site to improve user experience and conversions.

  1. Configure your Microsoft Clarity account by following the Microsoft Clarity For A Better Understanding Of How People Use Your MyListing Website guide and have your Project ID ready to reference.
  2. WordPress Dashboard > SEO > Analytics
  3. Ensure the ‘Analytics’ toggle is turned ON.
  4. Enable Microsoft Clarity > Check the box.
  5. Enter Your Clarity Project ID > Paste in your Project ID from step 1 above.
  6. Save changes.

As my Microsoft Clarity guide states, it may take up to 2 hours before you start seeing data populate. In general, that guide will serve as your primary reference once you have the settings in place on the SEOPress side.

WooCommerce Subscriptions Ready

The latest version of the WooCommerce Subscriptions plugin is included (unlicensed) and once you have a Starter Site in hand, you can easily put in your own pricing, package features, graphics, etc.

Should you not wish to use WooCommerce Subscriptions, you can simply turn the Listing Subscription packages into standard MyListing packages in just a few clicks and be on your way.

  • WooCommerce Endpoint Design
  • WooCoommerce Subscriptions Setup
  • Listing Subscription Packages
  • Listing Subscription Switching
  • Stripe Payment Gateway Plugin
  •  and more…

Premium Assets

Get licensed, premium plugins, valued at over $600 in the first year alone, making a Starter Site investment a no-brainer.

You will get licensed copies of all the plugins listed below, with the exception of the WooCommerce Subscriptions and WooCommerce Product Vendors, and the licenses are yours to keep, for as long as the plugins remain on your website.

  • Elementor Pro ($49)
  • Perfmatters ($25)
  • Permalink Manager Pro ($45)
  • SEOPress Pro ($39)
  • UiPress ($39)
  • WooCommerce Product Vendors ($79) 
  • WooCommerce Subscriptions ($199)
  • WP Rocket ($49)